Glockenbach Coaching

Logo concept for a Munich-based company that provides personal advisory services to individuals and teams, in relation to business and personal life.

The client envisioned a professional but inviting logo that communicates trustworthiness.

I came up with a combination mark that consists of an illustration of the company’s headquarters, and clean sans serif type. 

The river is included in the logo because the Glockenbach is a river that runs through a famous neighborhood in Munich, and because it is a powerful symbol of change.