Hako Unicare - Branding

Hako Unicare is an Consulting Agency for healthcare services and medical training based in Turkey. They represent the best healthcare professionals and hospitals in Turkey, Ukraine and Thailand.

They required a brand identity that would be appealing to both medical professionals and patients. A brand which would evoke the feelings of trust and reliability.

The famous Istanbul bridge in Turkey is regarded as a symbol of connectivity. We choose to use it to tell the brand story as Hako also acts a connecting bridge between patients and medical professionals. The blue and white colors used evoke feelings of trust, health as they have always been associated with the medical field.