Beverage cans

Beverage cans

The challenge was to develop a new mixed drink line for my virtual bars in Tokyo and New York. Which expands without problems, but clearly remains in the same strict line. Also, the line should reflect the bar feeling of the late 50s.

Distribution is via supermarkets, beverage retailers and the Internet. The drinks are priced in the mid-range.

Font During my search, I came across the font Prisma by Dieter Steffmann. It embodies exactly what I was looking for. I think it works great for my beverage line, as I use the nested hexagons as a pattern on the entire can. Additionally, it also reminds me of neon lettering, which is wonderful for a bar.

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