Bakeroom Package Design
Bakeroom is a home baking business run by four members of a family, based in Kochi—started during the pandemic when people began to explore new horizons in their day-to-day lives. They approached me to create an identity system that could help them differentiate from other brands in town. The number of home-bakers in Kochi was on a rise during the last couple of years. The challenge was to introduce a strategy that could increase the product's value without drastically affecting the cost of production. With a fair share of their consumers being kids, I decided to create an identity system they could feel loveable.
The brand had to be a pleasant experience, more than a conventional delivery of quality products. Keeping the budget goals in mind, it was decided to continue with the normal plain cake box—but filled with custom stickers. Reducing the costs in packaging using stickers opened up a whole new door—kids love stickers! Why not give them a few for free and you win their hearts along with a promotion!
Check out the full project on Behance
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