Findzz - recruitment app design
Findzz approached Berlin Bytes to bring an innovative social media inspired recruitment app to a big gap in the German market. A wealth of local maker positions desperately need to be filled, but these opportunities enjoy little attention amidst the buzz of the local job market. Findzz aims to create a community dialogue around these positions with a powerful culture-builder: user-generated content. With a video-based UGC content library and all the recruitment functionality enterprise can dream, Findzz is perfectly poised to get artisans, bakers and other makers hired.
Berlin Bytes picked up the app in its ideation phase, delivering in-depth user research and market exploration to nestle Findzz within Germany's digital landscape. We started our research by benchmarking Gen Z-facing digital products. Then we based requirements engineering, branding, wireframing, prototyping and UI designs exploration on what we'd learned there. After disrupting and differentiating the product to its competitors, we took on the task of ideating its functionality, too!
With the app still in an explorative state, it fell to our business development consultants and high-level design thinkers to frame its offering to key users from scratch. We mapped out engineering requirements in high-impact workshops conducted closely with the client. One-on-one sessions like these help us guide clients through their product's requirements, exploring their objectives for the product together. Here, our consultants stepped up to challenge Findzz’s initial product hypotheses against Berlin Bytes’ best practice design and development handbook. Through these hands-on sessions, we discovered our own way to best serve the app’s key audiences through innovating with both its UX and its USP.
Once our discovery phase was concluded, we got straight to it by internalising and owning the project with a typical waterfall methodology. Thanks to requirements engineering, we confidently executed our client’s vision, sharing progress over regular touch points and reviews per milestone. Without an interactive way to test how our end-product functions responsively across real devices, however, we wouldn’t know how effective its solutions would truly be. Using Figma to prototype the Findzz app, we brought a clickable 'offline version' to life for the client and its other stakeholders to interact with. This technology not only makes usability studies and client approval rounds simpler, but also enables quick design, development, testing and deployment. The outcome? By using it in its proper context, stakeholders could quickly grasp the product's full potential pre-development.
With a development-ready prototype capturing the product experience to the letter, the client was fully equipped to tackle their next business stage. Throughout our engagement with Findzz, Berlin Bytes delivered:
access to a tried-and-tested framework for sound user research
a discovery phase workshop that enabled the client to fully understand their product potential
a clickable prototype showcasing the app's functionality based on research and critical consultations dealing with everything from key audience to principal function.
With a production-ready, technical-conscious design mapped out and mocked up, Berlin Bytes supported the client on the best path forward regarding programming languages, backend, hosting and app stores deployment. And, with Findzz set up to easily benefit from those low-hanging fruit along the dev process, we ticked the app off as complete.
