212 Indie Music Festival

Project: Create a complete brand for something that does not exist.

Solution: I created a brand for an indie music festival located in Central Park, New York City. 212 comes from the area code of New York City's telephone numbers. The color pallet comes from New York City's traffic lights. 212 Indie Music Festival targets an audience of all genders ranging anywhere from the ages of 16 to mid 30's who enjoy New York City's unique environment combined with three days of performances by everyones favorite indie rock and indie folk bands.

Check out the final full project on my Behance at http://on.be.net/1Gtcx6W