Minimalist Shop Sign — Rebrand — Rejected Propal

Hi there :) Been working on once.app rebrand into nextstore lately. nextstore is an e-commerce SaaS Solution that allows merchants to build out outstanding e-shop experiences. Here's a concept shot for the logo.

Concept

We were really inspired and excited by minimalist shop signs, and tried to push this idea. It was a really cool way to inspire e-commerce vibe yet it was a bit too funky compared to the brand ideology we defined in the earlier steps of the rebrand process.

Enjoy, 😉