In Store Poster For Winter Gift Campaign

My Role

I art directed the overall aesthetic and layout of the designs, personally taking on resizing, proofing, and printing.

The Problem

In light of our gift support release, Biz Dev requested from us a set of posters they could hang in each of their stores. We needed a holiday-themed poster that would draw attention to Rosie and our new gifting feature. Since customers are usually bustling about while shopping, we needed brief, but informative copy.

The Solution

Instead of our initially requested holiday theme, we pivoted to a wintry one. This helped ROI in that the design permitted the posters to be displayed through cold weather--which, in the north, is a long time.
I recently designed a gifting feature for our brand new checkout. My team made a set of posters for stores to promote it during the winter season.

December 2014