Rosie Billboard

A billboard designed commissioned by Trumansburg Shursave, Trumansburg, NY.

My Role

I saw the design through from beginning to end, personally sketching, designing, and presenting the billboard to clients.

The Problem and Solution

Our Trumansburg store was having some difficulty getting sales at its rural store. They commissioned us to design a fall-themed billboard that would encourage more customers use Rosie.

The tricky part was balancing the duality of both educating and driving our customers to our call to action, no pun intended. The result was four short (and punny) lines of text and a simple cobrand.

Sep 2014