L' Impact logo animation

In 2019, I made a logo animation for a small business in France, l'art subtil de l' impact. Later they asked me to animate their new logo just two weeks ago. My main task was to keep the animation simple and clean and avoid fancy elements as much as possible. One of the outcomes was this draft animation. This draft got rejected, but I like this version more than the final delivery.

I'll appreciate your feedback šŸ˜Š

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Thanks!

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