Metasauce Logo

Logo for an upcoming project, Metasauce, which helps users capture a snapshot of what's up with their iPhone or tablet at any given time.

Goal with the logo was to find an interesting way to represent the concept of "meta." After playing around with a few objects - boxes within boxes, boxes coming out of phones, the realization of creating an optical illusion was the perfect option, especially since it still represents a device and has the added benefit of depicting a "0" and a "1," the core pieces atoms of data.