Your First Case Study

Hi everyone 👋. My name is Natalia, and I'm a Mentor at the Dribbble Product Design Course. I've created this Case Study as a guideline to help you with your design portfolio. So, what is a Case Study? A case study documents the story of a project, key parts of the process, the lesson learned and the outcomes.

If you are looking for feedback, feel free to share your case studies in the comments⭐

Let's start with Cover image! Choose a beautiful image that will be the first in the case study and the thumbnail for the whole project!

Project overview

Project brief

Provide a short introduction with background and context.

  • Insert 2 or 3 sentences about the goal of project.

  • Insert 2 or 3 sentences about the problem(s) you were aiming to solve.

You can include an image of the sticky notes, or leave out an image.

Introduce yourself

Identify your role in the project and list the responsibilities you undertook throughout the project.

Understanding the User

User Research

  • How did you conduct your interviews?

  • How many participants?

Summarize your research findings. 

Market Research

Incorporate images, screenshots, and artifacts to summarize your most significant findings.

Persona(s)

Include an image and notes. Connect the persona to your research.

[User name] is a [User characteristics] who needs [User need] because [insight].

User flow

Document the user flow. Include the image and notes.

Insert 2 or 3 sentences about:

  • How does this user flow improve upon that of the competitors?

  • How does it solve the problem for your persona?

Ideation, wireframing, prototyping

Include multiple images here, showing the 1st and 2nd rounds of iterations.

Explain what you changed and the reasons behind those changes.

Visual design

Design mockups

Display 4-10 main/key mockup screens. You can find more information about the visual design guidelines here https://dribbble.com/shots/20292192-UI-Design-Portfolio

Usability testing

Write a brief introduction to the conducted usability testing and provide a summary of the findings from the usability tests.

*If you were unable to implement any changes due to time constraints, you can provide notes on what you may consider trying next.

Takeaways and next steps

Outcome / Results

Write up what you have learned throughout the project.

Include 1 or 2 sentences summarizing the impact of your design on users and the business.

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