Guest of a Guest Website — RDSN 002
The second episode in our current redesign series. This time we went with Guest of a Guest, a digital media company that celebrates and serves society's cultural influencers.
The Challenge
Like many established media companies and blogs, Guest of a Guest hadn't taken the step to make changes to its existing website. I mean, if it's not broken, don't fix it, right? However, this wasn't exactly the case.
Due to how large the company had grown there were several articles with categories that weren't easily accessible. Also, the process of accessing gated social calendar content wasn't really cohesive and was somewhat jarring.
Our Solution
We revised the information architecture classifying articles into "Locations" and "Categories" as opposed to the single "Site" classification they previously had, which wasn't comprehensive. We also looked to improve the reading experiences by housing the slideshow and gallery component in a section that didn't obfuscate the text and main imagery content within an article.
Not forgetting the calendar page experience, we created a clear distinction between features events and events of the days as well as placed the filters in an obvious location so visitors can explore other options as they see fit.
You can explore the prototype here
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✉️ We're also available for new work and collaborations, so hit us up — info@pascivite.com