UI & Branding for a fintech platform

We created the identity for Prophet, a social trading platform. Our role was to create the logo, color palette, typography, illustration, social media templates, and UI design for the brand.

We began with the logo design before moving onto the rest of the identity. We established from the beginning that we wanted the brand to have a playful identity, and probbaly a character to go alongside it. We wanted to make sure that the brand stood apart in the saturated fintech space. From this, we developed the main brand avatar, Mino, short for Minotaur.

After the initial branding project was finalized, we focused on making updates to both the user experience and the interface for the platform itself. We started by creating an optimized architecture to better organize the pieces of the platform. Afterwards, we applied this new branding.