Strive for More | Challenge badge

As part of the Strive for More campaign, Strava hosted a group challenge to complete 144,000 hours of movement in honor of the 144 women athletes hitting the start line for Tour de France Femmes avec Zwift. I collaborated with Robyn Do to design and execute this badge that will feature in participating athletes' digital trophy cabinets.

Zoe Arrieta
Art direction & brand design
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