The Identity of the Japanese Fast Food Restaurant SHU

The restaurant menu includes 4 types of dishes: Nigiri, Sushi Maki, Bowl and Udon. I made for each type of dish its own identification mark. It’s located on the packaging and it makes the delivery process more convenient. I was inspired by Neon Signs and the Nighttime Tokyo Architecture.​​​​​​​ In Japan SHU means "Especially Delicious".​​​​​​​ I created the entire identity around two colours. What made To-go packaging cheaper in post-production.