Savior Logo Design Process
Savior is a new investment tool based on blockchain. It's a revolution in traditional finance in terms of their approach and technology.
They reached out to Lepisov Branding team to help them creating a trustworthy and reliable yet friendly looking logo design
The idea
The final result is a mix of letter S (Savior), Star and Coins symbols combined in a smooth and dynamic shape
The combination of warm golden colors with a deep blue background creates a feeling of success and stability at the same time. The smooth blurred gradients mixed together with elegant linear patterns and a matte glass effect make us think of privacy and accuracy
The process
Let's have a look how we got to the final idea, step by step.
After defining the brand strategy and brainstorming the initial ideas we came up with a portion of draft sketches. Each concept was a combination of different finance and tech related notions, keeping it simple, serious yet friendly
Narrowing down the focus
Color is the King!
The finishing touches...
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