Photography by Altamira Film Co.

💈☠️ There's a new barber in town, folks. ☠️💈

The owners of The Commonwealth Barber Shop had a vision for a new kind of barber shop in our small (but growing!) town of Winchester, VA. One that has the same "When You're Here, You're Family™" vibe of the shop you've gotten your hair cut at since 1992, but that would grow into being more than a place you get your regular trim.

Founded by artists, musicians, motorcycle enthusiasts, and of course, barbers, The Commonwealth has a unique personality that we wanted to reinforce in their branding elements. They already had a logotype in progress when we were brought in, which we helped finalize with updated type, bringing it from a mundane sans to the contemporary calligraphic Manofa paired with League Spartan.

The core brand identity is fairly minimalist—black and white, two fonts—in order to match the interior of the shop, while leaving plenty of room to experiment with type, colors, and illustration on t-shirts and other merchandise.

The Website

The shop's website reflects the attitude of the rest of the brand; quality looks, no bullshit. The references provided by the owners in the design phase of the website were all minimal, brutalist sites with the bare minimum in terms of content and information. The beautiful photos by Altamira pair well with the simple design of the site and give a sense of what The Commonwealth Experience™ is like. We designed, built, and launched their site ahead of their grand opening.

We're continuing to work with the folks at The Commonwealth on new merch and stoked to push this brand further as the shop grows. ☠️💈☠️💈☠️💈