Didn't make the cut 2
Part of an identity concept for a liquor store 🍾
The store was taken over by a new owner, who is an expert on different types of drinks but especially whisky's. The idea was to make a caricature of the owner and incorporate this into the new visual identity for the store.
Here he gives his rating to a product he is selling. This variant can be used in leaflets, flyers or on the shelves to let customers know what he considers to be the best products.