Koa - savings app UI design

Koa is a unique savings tool, enabling users to create their savings goals, start saving no matter how small the deposits are, and earn up to 10% interest daily (yes, really!)

The team approached us with a request for full redesign of their mobile app. The app was just coded previously - there were no design assets to start with.

We began work by doing research on other payment apps available in Kenya and rest of Africa. Then we made UX wireframes focused on engaging the user from the start, encouraging them to create their savings goals and add money to their account quickly. Throughout the project we've worked a lot with Koa's customer support team on learning what is important for their users.

The challenge with UI was to create solutions that would be familiar to users in Kenya, as well as modern and attractive enough for a young audience. After some iterations, we ended up with a design really highlighting the goals functionality and making the payment process fast.

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