Surge AI | Product Design - Data Labeling interface

Surge AI brand identity and website turned out how we wanted: flashy, different and exciting. But designing for product takes a different, more sober approach. It's always a fine line between staying true to our newly-found design values and providing an experience where users can successfully and smoothly complete their goals.

We tried to find areas to delight users through cool empty states while sticking to common navigation patterns as to make it seem as it's an experience that is familar to users.

Read the full case study here: https://www.lift.agency/work/surge-ai