WalCo Logo and Branding

The Exec Board of the Walworth County Visitors Bureau needed to update their logo, branding and website to better communicate who they are as an organization and their new direction for promoting tourism in the county. 

Walworth County is place to relax, have fun and be active. The new brand needed to reflect these aspects of Walworth County.

The logotype with the wave effect and curvy lines communicates this spirit with a feeling of motion and liveliness. The different colors represents the variety of activities and things to do Walworth County. 

The word WalCo was chosen because many people say WalCo when referring to Walworth County. WalCo sounds much more fun and inviting that Walworth County plus it’s shorter and more concise. 

Overall, the inspiration for this logo and branding was to communicate Walworth County is a fun place to visit with a variety of things to do from lakes to festivals to parks and spas. There is something for everyone at WalCo.

The development and launch of this new fun and engaging brand was carried through to their new website, social media and email newsletter marketing. www.gowalco.com