Serpent Luxury Branding / Logotype WIP

Work in progress on luxury brand called "Serpent"

"Serpent" is synonymous to "snake". You will find incorporated snake shape structure / head in an abstract yet settle way in logotype word-mark and symbol mark.

We gave some sharp some soft edges to have a balance between being aggressive yet approachable.

We are aiming for visual branding that is unique, timeless and minimal in a modern way.

This is work in progress and we happy to share how is everything coming along.

We hope you enjoy it!