Alleyoop, a beauty and body care brand, has launched Dream Team 👉🏼 a new 3-in-1 moisturizer, eye cream & mask.

And I helped art direct the creative campaign for it! Dream Team is a multi-tasking cream that dreams are made of. We took a deeper look into the phantasmagoric nature of dreams (that is, different locations and objects continuously blend into each other) to hone in on the setting of in between realities. Neither here nor there.

A sense of familiarity expressed through natural elements, like grass mounds, plants, florals, stones, clouds and water. All juxtaposed with a touch of ethereality through serene reflections, blurred foreground/background elements, faux clouds, haze and slight motion blur to accentuate a dream-like quality.

☁️ Full case study here →

I sketched lifestyle and product shots prior to the shoot to help inform prop sourcing & set styling.