Edyn Digital Garden System

My team at fuseproject partnered with startup founder Jason Aramburu to grow his concept—a smart garden system to help people take better care of their plants—from an idea to a reality. We guided the product through deep, iterative phases of research, strategy and design to create a brand and experience that bridges the gap between earth and technology, and helps people become better growers.

My contributions included product definition and design, UI/UX for an iOS app and responsive web design, copywriting, branding and identity.

View the entire case study: http://www.michaellashford.com/casestudies/edyn-digital-garden-system/