GAME GOLF Digital Tracking System

At fuseproject, I led design of the entire digital system for GAME GOLF, a wearable technology that tracks and displays a player’s game. Data is analyzed and presented via interactive visualizations with real, actionable insight to help a player improve their game.

My contributions included product definition and design, UI/UX for an iOS and Android app as well as responsive web design and content strategy for a brand site, rich web app and native Mac and PC software, copywriting, branding, packaging and identity.

View the entire case study: http://www.michaellashford.com/casestudies/game-golf-digital-tracking-system/