SodaStream Digital Shopping Experience

When my team at fuseproject created a customizable line of its popular SodaStream machines called PLAY, it needed an equally engaging online ordering platform. I designed this web experience to give users the opportunity to experience and pre-order the modular products, as well as share the design story and press leading up to launch at the London Design Festival.

My contributions included UI/UX design and content strategy for a rich, responsive website, copywriting, branding and identity for the new PLAY line.

View the entire case study: http://www.michaellashford.com/casestudies/sodastream-digital-shopping-experience/