Excessive Profanity - logo redesign

Anyone familiar with Twitch.tv knows it as the best place to watch and interact with content creators playing video games.


Excessive Profanity is one such live-streaming channel where host Cody Hargreaves, a former writer and video game critic, seeks adventure in new and classic video games. While keeping an eye out for the story details and themes hidden within these game worlds.

Also unique to this stream is its visual style and ban system:


When a chat member behaves dishonorably, any high-ranking member can flag them for “execution”! Once this happens, Cody starts a live poll in which all members can vote for the symbolic removal of this person’s head. If this person loses the favor of the masses, he will be banned from the channel.

To reinforce this theme, Excessive Profanity needed a new wordmark that fit the Victorian Gothic era. A time when genuine public executions still took place. And a style that goes well with many video games on this channel.

And at the popular request of Excessive Profanity viewers, two bloody versions of the wordmark were also made. A version half dipped in blood. And a version completely bloodied. And these bloody versions are not just colored blood red; they contain drops of blood that slide along the sharp glyphs.

You can experience this unique style and ban system for yourself at:

www.Twitch.tv/ExcessiveProfanity

View my full case study for this project at Behance.

Need a brand or logo (re)design, contact me.

Visit my website: wildstripe.com