Let’s help uncover the truth behind what it means to fly the rainbow flag by highlighting real, original LGBTQ+ members who resonate with each color.

SKYY® Vodka's involvement for Pride 2022 included a 9 week organic social campaign titled 'Born to be Original'. This educational campaign showcased real people from the LGBTQ+ community that represented each color of the flag and the meaning behind it.

Talent quote on the color black...

"Black to me represents all colors, races, and people. It is the essence of us all when no one is looking. It is the reflection we all see when we close our eyes at night, letting us know that we are not alone. Like the color, my brothers and sisters living with HIV and AIDS are not alone. There is support and there is help. I represent the essence of black. I represent the millions who have fallen to AIDS.”

- Nathaniel Holley @nathanielholleyofficial

Agency: 160over90

Sr. Art Director: Katie Copeland

Sr. Copywriter: Madeline Houston

Photography: Bruton Strobe Studios