EASTSIDE BEER

Beer animated mockup for the revolution of the Eastside brand established in 1907. To highlight Angeleno culture and to pay homage to East LA's history.

Inspired by papel picado, paper cutout flags, as well as Spanish tile designs. The typefaces are inspired by the menu of the first Mexican restaurant in Los Angeles, La Golondrina Café. The crest symbolizes the historical hidden staircases throughout East LA.