Take Two Barley-Milk - Branding

Made with rejuvenated barley, a byproduct repurposed from the brewing industry, Take Two is a plant-based milk that’s packed with taste and nutrition. Take Two needed to create a brand identity that embodied revolutionary sustainability and could compete in both plant-based and cow’s milk categories.

We started with a name. It needed to be catchy and fun, while expressing the brand’s message of embracing second chances. After a series of workshops, we stumbled on the perfect fit. Take Two embodies the ideas of invention, new approaches, and the opportunity to try again. The logo updates a classic milk aesthetic with texture, dimension, and leafy forms that nod to its innovative plant origins.