Vāktale Brand Identity Pitch
Vāktale is an agency owned and managed by ex-media professionals from The Hindu, NIE, TOI, etc., with a rich legacy behind them. They are content creators—unlike freelance writers they create content from a brand-building perspective using scientific methods and processes. They help brands channel their marketing efforts with a content strategy aligned with their business plan and brand strategy.
My role was to create an identity system which could manifest their legacy and honest desire to help brands communicate better. The primary goal of Vāktale is to remove the clutter and usher in a more professional space—to curate authentic and original content that is accessible, reliable and useful to the content seeker. The brand being a facilitator for other businesses—the visual language of Vāktale had to be mature and classic, and also contemporary at the same time—appealing to their modern philosophy of marketing.
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