Rounds Bakery

Rounds Bakery is part of the Life Tastes Good Co., focused on artisan baked goods, NY-style bagels, and pastries. They opened their doors in Reno in 2015, with the understanding that the best moments of any day are the ones shared with friends, community and sometimes even strangers, and often around food. 

In exploring their brand, it became evident that the culture of Rounds Bakery is influenced by food, family, friends, and community and is grounded on the belief that we can have a positive impact simply by how we serve people and what we give back to the community.

We intentionally developed their site, logo, formal style guide, collateral, stationery, apparel, signage, packaging, marketing, social media, advertising, and sales materials with those beliefs and values in mind. ADDY Award recipient in creative direction, American Marketing Awards Branding Award Recipient.