Art School | Rebrand

Paraná School of Music and Fine Arts - EMBAP

Also known as EMBAP, is a public higher education institution founded in 1948. Its mission is to educate musicians and visual artists for free, in undergraduate, specialization and extension courses. 

EMBAP's new visual identity comes to represent its historical context in a contemporary interpretation.

The window, an icon of the school’s facade, is featured prominently, in a minimalist way, becoming the main symbol of the new identity.

Throughout the branding process, its form is deconstructed and fitted in new ways, constituting an identity that transits through time and reveals the different faces of the historic EMBAP.

Contest Winner - 1st place in the Contest for the selection of the new brand identity.

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Logo Design: Débora Marquesi

Vídeo: Thalyta Cavalli e Débora Marquesi

Project Signed by: Flecha Lab

Curitiba — Brazil