Briza Concept | Branding & Visual Identity

Briza Concept is an online store for women's casual fashion that is timeless, minimalist and functional, aimed at women entrepreneurs who need ease in their daily lives, with durable clothes that create an intentional closet, as well as clothes with a style that give them a younger look. As a brand that has just been created, it needs to structure itself and position itself right from the start in the market with a unique and different message.

A Branding work was done to establish the entire brand strategy and thus define all the brand's promise, values and differential. After the defined strategy, a Visual Identity was created thinking about the way the brand wants to be perceived in the eyes of its customers: Minimalist, Timeless, Casual and Functional.

➯ Interested in working with me? Send me a message at hi@soraiasoares.com