Culture Package Design
Culture is a UAE-based clothing brand owned by Telal Fashions. They approached me to create a visual identity that could evoke a true sense of Arab–pride among the youth. The brand primarily focuses on casual streetwear; t-shirts with vibrant prints narrating the richness of the Arabic culture.
Culture is known for its prints that put forth the cultural heritage of the UAE; keeping that in mind, my main focus was to reflect the same in their visual identity. The identity system needed to look modern throughout as the brand showcases the present culture with which the youth could relate and take pride.
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