AskRI - Resource Platform

AskRI is a digital platform providing Rhode Island residents with free access to some of the top educational and research tools, along with links to many state resources. A collaboration among the state government and various libraries and agencies, AskRI is essentially a 24/7 help desk for Rhode Islanders.

Imagine having a digital librarian on call with a bounty of free tools and resources — as long as you can easily find what you’re looking for. PPL & OLIS needed a more engaging and user-friendly digital platform to serve the Rhode Island community. We responded with energetic new branding and a more intuitive persona-based architecture.

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Through a quick Discovery phase, we uncovered a diverse user base with a broad range of needs. Our next challenge was to create an energetic brand identity and a more intuitive way to organize the platform.

Redesigning the platform came down to an exercise in information architecture: What was the best way to organize the content so users could quickly find the tools and resources that were most relevant to them?