SFN Brand Guidelines

After years of struggling to find the right partner for a new website, Shxw’ōwhámél First Nation approached us to make their vision a reality. In our initial discussions, it was immediately evident that a website alone would not resolve the problems they wanted to solve. We helped Shxw’ōwhámél discover that what they really wanted help with was developing a clear communication strategy and a brand identity worthy of their ambitions.

Our research combined with consultation from Shxw’ōwhámél led to the creation of a brand strategy built around four principles: empowerment, transparency, stewardship, and resilience. Using Shxw’ōwhámél’s brand principles, we created a unified and flexible brand identity system that captures the richness of their culture and ensures consistent messaging across all platforms.

You can see the full case study with more images and even more insight into our design process on Behance.