ZERØ Juices // Bottle & Packaging

Biodegradable material for cold press juice bottle, with zero additives. Simplicity of design was important here to emphasize the benefit of all-natural juitce in the most natural material.

Task was create a brand identity system that would appeal to customers that like healthy food and also to staff & investors who give a lot of importance to the technical aspect of the company.

In order to achieve that, I created a minimal identity that focuses on the right aspects - fruity colors contrasted by pure white, a clean typeface and a logo that subtly shows that the juice is as important as the process of creating it.