Sporting Crypto Newsletter's Makeover

Sporting Crypto’s Newsletter makeover. Sporting Crypto is an online newsletter by Pet Berisha, which represents the intersection in which sports meets crypto. It’s read by the biggest minds in the sport industry from Liverpool FC to Los Angeles’ Lakers. The work provided was to an aesthetic makeover that matches the consumers of the newsletter with the informative quality reading engrossed in the pages every weekly issue. Binding the easily-identifable visual elements of the crypto industry with an approachble yet formal visual identity was key to this project.