Cazarme Data Analysis Start-Up

By far the best and most well-designed logo for a startup data analysis company forged at the notorious Stanford University that would use data points to help small to big corporations understands and target their employees and/or their consumers for better results within and outside the company. I was hired on to redevelop a logo from scratch because their previous one was not at all eye-catching, a good way to communicate with buyers or consumers, and wasn't memorable at all.

I was proud to step in and give my creative ideas. Which took us about 2 months to establish this one as the outcome. We ran through multiple concepts with different colors, designs, and what the logo would be. After intensely studying another tech-like logo, I found my inspiration in what felt like data links connecting a web. I first established the symbolism with the three wave-like links and used the circles to identify data being connected or tied into the lines. It was not only eye-catching but super friendly to the consumer and buyer. I wanted the look to have a warm helping feeling so that when they were called upon it would give peace to the consumer, business, or buyer that the problem was solved. A big success overall.