ShayMelanin Cosmetics Brand

This logo was created as a startup project for a future cosmetics company. The original idea was to gain inspiration from already existing brands that are well known to the public. The CEO wanted the idea to be not only identifiable, but something catchy and eye catching.

First step was the name and how it should sound to the ear. At first it was originally called "melanin" which was a good start, but generic and oversaturated in the term itself. After a bit of discussion, the name "ShayMelanin" came to light. It was flawless in the way it rolled off the tongue and instantly I had a vision to work around.

Next, were the font ideals. With font it's very important to know the history on how fonts are used. It comes handy to know what has been trendy and ones we don't use at all or out of style. I set a list of fonts that's best went with the logo idea. I wanted to make it modern but have a sleek feel to it that made it feel elite. Gave the person who was wearing it a purpose. The best way I saw to capture that was with a Sanserif and Serif combo. I would have the S&M be serif and the company name be Sanserif giving this balance to the eye and look different but maintain similarities from most logos in the cosmetic industry. Once that was established, we were able to move onto building the logo itself.

We played around with multiple concepts until the final piece you see now was presented. The CEO fell in love with it and wanted the colors to be a metallic silver and gold. I got a little creative and added the box which capture the essence of the brand as a whole.