One Lagoon Branding

As the Art Director at IDEAS, I helped create the One Lagoon brand, which is an initiative of the Indian River Lagoon National Estuary Program. The purpose of the initiative is to create a greater awareness of the environmental issues facing the Indian River Lagoon. We were tasked with helping to create the initiatives annual report, the Comprehensive Conservation and Management Plan, an on-line web portal and some environmental graphics.

The initiative had been using a painting as it's "logo." They wanted the new mark to retain some of the elements from the painting but needed it to function more clearly as a true logomark that would reduce and reproduce with greater ease and impact.

Some of the One Lagoon web portal icon set.