Healthius logo

This one took a lot of iterations, but the client was thrilled with the final result. Since "Healthius" is a made-up word, it needed to be legible. I played around with the "Healthy(i)-US" concept since it could be pronounced "Healthy us," but the problem is that this isn't the right way to say it, so focusing on the "US" conveys the type of partnership they were shooting for but at the expense of forcing a mispronunciation of their name.

I determined that it was better to focus on proper pronunciation as one read the logotype, and then the US could be highlighted in the marking using animation and such.

The hexagon logomark hints at a box or package, and the blue and green colors symbolize trust and profitability/prosperity. The gradient represents transition, and the upward angle of the hexagon and H inside point up and to the right to indicate growth.

The T in Healthius was positioned exactly in the middle of the word, right under the logomark. Other variations exist, such as a horizontal combination.