Where Traveler Website Redesign

This was the redesign of Where Traveler, the web analogue of the magazine of the same name. www.wheretraveler.com

Where Traveler is part of a 200+ year-old media company, Morris Communications. The magazine is distributed in hotels, 3-star and above, and features editorial content as well as restaurants and points of interest.

Given all of this great content, the team at Morris approached us with a desire to increase traffic, with a more user-centric experience. Users build trip itineraries around the recommendations and tips inherent in Where magazine's content. Given the traffic, this would also support a goal of increasing Digital revenue through display advertising, sponsored content and something new-- travel booking.

This project involved web, mobile web (responsive), and a mobile app-- all of which were enabled to follow the user and provide itinerary information on any device... powering this would be Bynd, the startup I co-founded with Momentum's founders.

This was one of my favorite projects and clients. I continue to remain in touch with the leaders at Morris Communications, seeing them at travel conferences that I attend.