Toka Tools - Brand Identity Development

Toka Tools is a brand introducing eco-microblading pens inspired by sustainable living. And after months of hard work and dedication, they have introduced the idea - Toka.

Check out the complete project at - https://www.behance.net/gallery/148211929/Toka-Tools-Brand-Identity-Development

The project's main objective was to create a visual identity that conveys brand attributes like eco-friendly, sustainable, elegant, professional, clean, and product efficiency indicating the new world including the name initials. They wanted complete art direction for the brand on the same lines as the packaging, social media, website banners, visiting cards & other branding collaterals. 

We designed the logo keeping in mind all the above attributes to convey the real feel of the brand. The logo was created in line art and the font selected is clean, round & sans serif to compliment the logo and bring a balance. The color palette chosen is gold and earthy tones to bring a fresh & distinctive vibe to the brand. The result is a timeless and fresh brand, brand elements, and website that are consistent with the project values.

I worked on this project while working with Setters, I had a brand understanding that helped me pave through creativity the way the clients wanted.