Palate Logo Concept No. 3- Wordmark Combo

This is a concept I created for a local coffee roaster shop as a base for the brand I am developing. In the heart of Downtown Sanford, FL, The logo pays homage to a clock tower unique to the center of downtown where this Sanford Original Roaster is located. It is also framed by an archway like the city's downtown entrance. I wanted the logo to reflect the client's desire to be known as Sanford's original and only coffee roasters. This was not the final concept that was selected. More to come.