Sircler™ Brand Design
Brand Visual Design for Sircler™ | VIP Club
Here is my recent design for a VIP Club brand called "Sircler™".
Some parts of Brand's Style guide will be shown here.
Designed Onder label of Obtic | Design Studio
Typography
We made a lot of changes to the type so that, while fixing some of its flaws, it fits more with the brand's personality and conveys the necessary feeling and message in a more optimal way.
Construction
The geometric structure of the logo is inspired by the word circle in the logo, but the challenge in its design was to reach a form consisting of circles that can have the originality and seriousness required for the brand at the same time. Finally, after several different attempts, we were able to reach a form that is ideal in this sense.
Other Attempts
As mentioned above. The final version of the Sircler™ logo was chosen after considering all the available possibilities, reviewing several studies, and changing and comparing each one of them several times, and this decision was never an easy and quick decision. You can see a few other possibilities here.
