The Nice Package

Identity for a care package of free condoms given in clinics and pharmacies, and supported by the Arizona Department of Health Services. Not just an identity - it was also the actual box and had a social media campaign that was a mix of mom-jokes and sexual innuendo. "This package is so nice that it would always let you have that last parking space. - A nice package always wears a condom." This was a collaborative process with an art director I managed. We went back and forth on the box illustration to get that smirk, just right. It's obviously in on the jokes.