This project was a visual branding work, and I was the person in charge of creating the initial guide for the branding and coming up with this style. I also built some designs for various items listed below, like printing assets, car printings, rollups, social media graphics, website design, and many others.

The story

The elements I considered for this logo were the heart and the maze. The heart's a very complex idea, with different paths we can take, and most of us are using references as leaders and people around us to navigate our everyday decisions. It's not easy to find the story that helps you navigate, but we all have that feeling when we click with someone.

The process

First, I created a brief with the client, trying to understand the story, the process, and the user we were addressing. After that, I started the process of creating the logo, picking colors and fonts, and then building all the graphics around the logo design and style.